Madhuri Oils, one of Central India’s most trusted edible oil brands, managed by MX Advertising to scale its brand visibility and emotional connect with regional audiences. This collaboration led to the highly successful campaign “Apna MP, Apna Taste”, which launched on 5th September 2016 and celebrated the cultural and culinary pride of Madhya Pradesh. MX Advertising played a key role in developing the campaign’s concept, strategy, and execution, positioning Madhuri Oils as a symbol of local flavor and quality. The campaign was powered by high-impact celebrity endorsements, including Sania Mirza, Shilpa Shinde (Bhabhiji Ghar Par Hai fame), and several other well-known faces, which helped build deep resonance across households. With a robust 360° rollout across TV, print, outdoor, and regional touchpoints, the campaign turned Madhuri Oils into more than just a kitchen staple it became a part of MP’s identity. This collaboration stands as a proud example of how smart advertising and regional storytelling can create lasting brand value.